Pricing
Every item has a wholesale floor that bundles production, fulfillment, payments, and tax. You set retail above it. The difference is yours — on every sale, no minimums, no monthly fees.
Start free. Switch to Pro once you’re selling steady. The seller portal — every-phone-is-a-register — is free on both.
No card needed. Cancel anytime — nothing to cancel.
Switch up or down any time from your admin billing page.
Selling steady? Pro pays for itself fast. Starting out or seasonal? Free is the right place to be — full feature set, no commitment.
Each item in the catalog has a published wholesale floor — the all-in number we need to make the math work for the platform. It already covers production, shipping, payment processing, and sales tax in every state.
You decide what to charge above that. We require retail to be at least 1.4× the wholesale floor — just enough headroom so the margin is meaningful for you. Suggested retail is 2× (a healthy 50% margin). Limited-run drops and premium items routinely price higher.
A snapshot of how the math lands across common items. Exact wholesale floors are shown on every item in your admin before you enable it.
Wholesale floors are reviewed quarterly. Changes don’t affect orders already placed or items you’ve already priced for the season.
You decide. The floor exists so the math always works out for both sides — not to cap what you can earn. Limited drops, premium items, and cause-tied campaigns commonly run higher.
One number, a lot of moving parts. Here’s what runs on our side so you don’t see it.
Every garment, glass, hat, and bag is produced when an order comes in. No bulk minimums, no inventory holding, no obsolete stock.
Carrier rate, package, label, tracking. Rolled into wholesale so your buyer sees a clean total, not a surprise shipping line at checkout.
Stripe powers checkout for cards, Apple Pay, Google Pay, Link. PCI compliance, fraud-screening, dispute infrastructure all on us.
Collected automatically at checkout in every state where it’s due. We register, file, and remit. You never touch a tax form for a state you’ve never been to.
Sizing questions, shipping issues, replacement requests come to us. You don’t answer support tickets from someone in Ohio.
Defects get replaced through the production partner’s warranty. Stripe disputes get answered with shipping evidence on your behalf.
A clean comparison to running your own store the traditional way.
$0 to start a shop. $0 to add items. $0 to add or swap logos. The shop stays free as long as you have one.
No platform monthly. If your shop sits idle for a season, you don’t pay for the dormant time.
No bulk order, no minimums, no cardboard box of unsold shirts in the storeroom.
We are merchant of record in all 50 states. You don’t register for nexus anywhere. You don’t file. We do.
Stripe handles cardholder data. You never see a card number, never store one, never get audited for it.
Tickets come to support@1211holding.com, not your inbox.
Start a shop in about five minutes. Preview live mockups, see the exact wholesale floor on every item, set your prices, decide if it’s a fit.
Start your shop — free